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This domain blog.pave.com had the following in the homepage, "Funding so you can make it happen." Our analyzers observed that the website stated " We reinvented the traditional loan." The Website also stated " Introducing the Pave Loan A letter from our founders. Since we launched Pave a year and a half ago, weve received amazing interest and support from thousands of people starting their careers in search of funding. This demand has only further reinforced our vision to provide talented individuals with access to better, more affordable funding combined with resources from people who want to see our generation succeed." The website's header had Pave as the most important keyword. It was followed by startups, millennial careers, and peer to peer which isn't as highly ranked as Pave. The next words the site used was education.